From basic blog into resource database

The Informed SLP is a subscription-based clinical resource database that helps speech-language pathologists know the research to serve their clients well (in hospitals, schools, nursing homes, and private practice).

They started on Weebly and SquareSpace as a blog, but quickly outgrew the DIY website builders. With Trio, they were able to add features that their customers craved, which led to more engaged customers and lower churn.

increase in website use in 24 months

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increase in feature use by current customers

0 x

increase in MRR over 24 months

0 %

Challenge

Software limitations

Founders without tech experience can easily get stuck in the DIY website builders that have too many limitations, which stunt agility and scalability. In addition, finding trustworthy partners to take ideas to the next level can be risky.

Solution

Personal developers

We helped The Informed SLP move away from DIY website builders, and built a web application for them. After launch, they transitioned to a staff augmentation model to continue adding new features and enable.

Trio helped develop their database functionality, and the ability to search, filter, organize, and save information more easily for the member users as well as the ability to track continuing education hours through their website and report it to their state and national organizations.

Impact

Trio bridged the gap between US-based companies and top affordable Brazilian developers, making outsourcing less risky and intimidating for The Informed SLP.