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NYSE-LISTED MARKETPLACE
BUILDING AN EXPERIMENTATION PLATFORM AND UNIFYING ENGINEERING INFRASTRUCTURE
A publicly traded digital marketplace bank with over $10 billion in assets and nearly $1 billion in annual revenue needed to move faster on product innovation, but it had no framework to test user experiences without deploying code. With that, they had incredibly fragmented logging scattered across backend services. So they turned to Trio.
Problem
Progress Slowed Without Experimentation
Every product experiment required a full code change, QA cycle, and deployment. This meant that rapid iteration was effectively impossible. At the same time, backend logging had grown into a patchwork of incompatible implementations across services, making cross-service debugging and incident response difficult as well.
Solution
New Systems Built From the Ground Up
Trio engineers embedded directly within the bank’s teams and delivered a server-driven experimentation platform powered by Contentful, allowing the product team to launch and modify A/B experiments entirely through the CMS without touching application code, and they standardized observability.
Impact
FASTER EXPERIMENTS. CLEANER SYSTEMS.
The product team gained the ability to run, modify, and retire experiments without a single engineering deployment, backed by granular Heap analytics data on user behavior. Every backend service now shares a single logging standard, reducing debugging time and improving incident response.
Access to resources
Scaling Flexibility
Quick Integration
Long-term talent
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