HubSpot vs. Zoho in 2025

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HubSpot vs. Zoho 2025 compares two customer relationship management (CRM) platforms that both promise to deliver results to your business.

Insights show that CRM software is the fastest-growing market for enterprise software. This is likely because CRM systems can address four sectors of business through one useful tool.

Starting in 2018, CRM software adoption has grown by about 18%.This trend will more or less continue into 2025.

Whether it’s customer service you need, marketing, sales, or commerce, CRM platforms can do it all.

Cloud-based CRM tools have become especially popular, offering software-as-a-service (SaaS) capabilities and increased accessibility as a result.

HubSpot and Zoho cater to these advantages by definition. And while they share similar features to uplift your front-facing team, these platforms differ in regard to how you customize them to meet your business needs.

Thus, this comparison will analyze HubSpot vs. Zoho in six different categories:

  1. Pricing
  2. Key Features
  3. Automation Capabilities
  4. Ease of Use
  5. Support
  6. Data & Security Administration

We’ve noticed that both of these tools cater to businesses of all sizes, offering unique benegits for both startups and enterprises alike.

To learn more about HubSpot CRM vs. Zoho CRM, and how the best CRM tools in 2025 fare against each other, stay tuned!

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What Is HubSpot?

The entirety of the HubSpot platform comprises several sectors towards refining your business, such as HubSpot Sales Hub, HubSpot Marketing Hub, HubSpot Service Hub, and more recently HubSpot Operations Hub.

But HubSpot CRM is a free tool tailored to enhance customer interactions without adding unnecessary complexity to your business operations.

In 2024, HubSpot introduced AI-powered enhancements to its Marketing Hub. This came with a hose of new HubSpot CRM featurs, including predictive lead scoring and automated campaign suggestions, making it more robust than ever.

And, with the rise in AI’s popularity and an increase in experience working on similar projects, many of our developers here at Trio can help you make the most of these fetures with efficient HubSpot integrations in 2025.

One of HubSpot’s robust features is the ability to connect its CRM tool with the rest of the HubSpot ecosystem.

In effect, you can coordinate your teams effectively and even optimize certain processes with workflow automation.

HubSpot’s free CRM tools offering is an excellent starting point for growing businesses, allowing scalability as needs evolve.

What Is Zoho?

Zoho is a CRM solution for managing leads and customer relationships. It is largely popular thanks to it being one of the most affordable CRM tools in 2025.

Although there are many Zoho CRM features that you could potentially benefit from, we’ve noticed that most of its users are attracted to it’s optimized user interface (UI) which includes tools for sales teams ranging from marketing automation to help desk support.

Product configuration, reporting, and customer analytics are other important features of the platform.

Zoho expanded its toolkit in 2025 with advanced analytics integrations, further cementing its appeal for small businesses.

Email marketing is another popular Zoho feature that has become more fleshed out with each passing year. Associated email integration and email insights help this feature thrive.

In practice, Zoho acts as a repository to bring your sales, marketing, and customer support affairs all in one place.

Zoho’s customization options empower businesses to create workflows tailored to their unique needs, providing a level of flexibility unmatched by many competitors.

HubSpot vs. Zoho

HubSpot and Zoho are both efficient CRM tools with much to offer. Choosing between them is no small task. Take a look at the following categories below to see where HubSpot and Zoho stand.

1. Pricing

You probably glimpsed a bit earlier that HubSpot sports a free CRM tool. With this plan, dubbed “Free Tools,” you can integrate your CRM external email solutions like Gmail and Outlook, gain the use of some sales tools, and store up to a million contacts.

But, of course, there’s a catch. Everything in this plan is limited. You have a maximum of two users and get no more than three email templates, one deal pipeline per account, and one link for scheduling meetings per user.

From there, prices soar to up to $4300 a month for Enterprise access to HubSpot’s CRM suite.

However, costs can fall to $15 a month per seat on a Starter plan with only 1000 marketing contacts.

To get the best out of HubSpot, you will want to use HubSpot Marketing Hub along with its CRM, and this tool doesn’t claim to be free at all.

Zoho, on the other hand, is fairly affordable. In fact, it is one of the most affordable CRM platforms on the market.

While there is a free plan, it is similarly limited and only available for three users or less.

Still, for the sake of our CRM cost comparison, the most expensive Ultimate plan is only $45 a user each month. This is likely why small businesses tend to flock towards the Zoho CRM.

In 2025, Zoho introduced an advanced pricing tier with additional AI-driven analytics, maintaining affordability while adding value.

Winner: None — When it comes to Hubspot vs Zoho pricing in 2025, HubSpot comes equipped with a lot of tools for non-paying users.

But Zoho is much cheaper for those who want a full slate of software solutions as part of their CRM package. Your needs will determine how each CRM measures up in this category.

2. Key Features

As it happens, both Zoho and HubSpot are stacked to the brim with the features you’d expect from any CRM worth its salt. Here are the areas where you can rely on HubSpot and Zoho to perform well:

  • Contact management
  • Lead management
  • Sales forecasting
  • Email marketing

Both HubSpot and Zoho also share notable integrations for G Suite, Microsoft 365, Zapier, and various social media applications.

Where HubSpot and Zoho differ in terms of CRM feature comparison are with order management, APIs, and where some principal integrations are concerned. 

For instance, though there is a HubSpot API for building app integrations, Zoho’s API for its CRM goes so far as to let you create custom fields. On the bright side, HubSpot does have order management, which permits you to track customers’ orders from start to finish. This way you can resolve any issues that arrive as they occur.

HubSpot also has integrations for eCommerce where Zoho is lacking. Though Shopify and Square make up some of the most popular integrations for eCommerce, Zoho only provides support for WooCommerce.

n 2024, HubSpot even enhanced its eCommerce integrations with Shopify, making HubSPot integrations in 2025 easier for businesses to track and manage sales within the CRM.

That said, Zoho customization benefits gives it an advantage in that category. Its sales, marketing, and social media features are more extensive than that of HubSpot.

Zoho can extend workflow and macro suggestions, take voice commands to retrieve critical reports, and streamline extensive data entry processes with custom-built wizards.

Even where HubSpot and Zoho do align, Zoho still takes the bait more often than HubSpot.In contact management, for one, Zoho’s CRM lets you store up to 100,000 no matter your pricing plan.

With Zoho’s intuitive account management feature, you can store information about the companies you work with, leave notes on contact, and see your interaction history.

Another helpful feature of Zoho called social listening means that you can tell from your CRM if a contact has reached out on social media before.

Though HubSpot has many features to boost your sales, marketing, and customer service segments, HubSpot’s priority has always been to focus on user experience. Thus, many tools are simplified and muted to enhance ease of use.

Although this is a worthwhile strategy, the lack of customization options is ultimately HubSpot’s downfall in this category.

Winner: Zoho — Zoho has more customizability for its features compared to HubSpot.

3. Automation Capabilities

Marketing automation and sales automation are some of the most important assets of any business software. For any CRM system analysis, it’s almost impossible to ignore automation capabilities as a consideration.

HubSpot and Zoho are pretty consistent in terms of sales automation. These CRM automation tools both provide sales modules like leads, contacts, accounts, and deals. The ability to log and track tasks, calls, notes, events, and other unique records is not lost for either CRM system.

So what differences should you consider when comparing HubSpot vs. Zoho automation?

HubSpot’s 2025 enhancements include AI-powered workflows that predict customer behaviors and suggest next best actions. As the world changes, AI in CRM platforms is definitely the way forward, and may even give HubSpot a long-term competitive edge.

However, advanced features like scoring rules, assignment rules, and currencies are only part of the Zoho CRM platform.

These features are paramount to efficient lead generation. Lead scoring, as an illustration, helps you assess whether a lead is ‘warm’ and ‘cold’, helping you understand how to prioritize further customer interactions.

It’s not that HubSpot doesn’t have these features. They’re just much more costly.

And on any HubSpot plan, you will find that there are no web-to-case forms, auto-responders, or marketing campaigns at HubSpot.

The marketing automation you can use in HubSpot is limited to higher-level plans as part of the Marketing Hub for $800 per month. And this is separate from the HubSpot Sales Hub which at the Professional level starts at $450 a month.

Winner: Zoho — Zoho can get you more features for less money than HubSpot.

See also: HubSpot vs. Marketo – Side-by-Side Comparison

4. Ease of Use

As established, HubSpot has always had a tendency to cater to the various experience levels of its many customers. In fact, as of February 2024, HubSpot’s CRM has helped over 100,000 companies scale.

To meet all these customers where they’re at, HubSpot renders users well-designed, intuitive dashboards to manage their CRM activities.

HubSpot also has a 2025 optimized onboarding resource through its HubSpot Academy, making it even easier for new users to get started.

HubSpot’s ease of use continues, as implementation is simple, including the set-up itself. And HubSpot’s easily navigable user interface only adds to its simplicity.

HubSpot integrations, especially, are in a league of their own. There are several hundreds of them, connecting your CRM system with relevant third-party applications in record time.

Like the CRM platform, using these integrations is obtusely straightforward. And there’s no doubt this is what many consumers love about HubSpot CRM.

In comparison, Zoho is another user-friendly CRM tool that has intuitive navigation features as well, but the Zoho CRM interface (UI) feels outdated to the common user.

At higher price points, Zoho becomes more complex, and dealing with a complicated CRM system is not exactly a welcome challenge.

Winner: HubSpot — HubSpot is a shoo-in for HubSpot vs. Zoho in the ease of use category.

5. Support

New software means new issues. But you can sleep better at night knowing that the software you choose has reliable customer support for you to fall back on.

HubSpot and Zoho both have active online communities for support and advisement. Community forums and free training resources exist for both tools, and can proe to be invaluable when you run into an issue.

Zoho has also recently expanded its knowledge base with interactive tutorials and AI-driven chat assistance.

Illustration of a classroom blackboard with various marketing and business symbols and a hand clicking a play button on a screen, suggesting a tutorial or educational content.

To add, Zoho has a far-reaching knowledge base with free ebooks, tutorials, and how-to videos.

Likewise, HubSpot has a free online learning platform. Dubbed HubSpot Academy, the platform is a worldwide leader for training for inbound marketing professionals.

But what abour a CRM customer support comparison? Which is the best CRM for customer service.

Zoho provides email, live chat, and phone support free of charge to all paying users. That’s right. Your questions answered are just a dial tone away.

Unfortunately, not the same can be said for HubSpot CRM. Though you have email and in-app support available to you, phone support is behind yet another paywall that you can only access if you are a Professional or Enterprise level customer.

The catch is that most users rate the quality of support at HubSpot to be higher than that of Zoho. HubSpot’s online community is also unparalleled amongst many enterprise software platforms.

Winner: HubSpot — Though quality support comes at a cost, when comparing HubSpot vs Zoho support, HubSpot is all-around better prepared to handle consumer needs.

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6. Data & Security Administration

Security, hands down, is one of the most instinctual concerns of every business. And businesses that work with any type of software, particularly custom software, have extra incentive to keep their security measures air-tight.

That’s why Zoho CRM authorizes two free data backups per month. Any additional backup is $6. You can also de-duplicate your data and import history with Zoho CRM Enterprise and Professional plans.

However, HubSpot falls short here. There are no free backups or additional backups, for that matter. Unsurprisingly, there are no de-duplication and import perks either.

Another layer of CRM security features to consider is roles and permissions. Zoho leads in this division, too. You can plan organization hierarchies and field-level securities into your business system with one of Zoho’s cheaper plans.

Whereas HubSpot does not have these features at all, save for their most expensive plan.

Overall, both HubSPot and Zoho have manages to keeep compliant with global data protection standards over the years, such as the GDPR. However, this really is the minimum requirement for tools such as these.

Winner: Zoho — Zoho provides more protection at a lower price than HubSpot.

Comparison chart evaluating HubSpot and Zoho across various categories like Pricing, Key Features, Automation Capabilities, Ease of Use, Support, and Data & Security Administration, with approval icons for each category.

Conclusion

Zoho and HubSpot are strong contenders for the top CRM of 2024. Both platforms have different advantages and disadvantages that make them unique.

It would be easy enough to simply declare Zoho as the winner of HubSpot vs. Zoho, given the above side-by-side comparison.

In reality, choosing a CRM system requires more insight than counting wins and losses. Budget-conscious businesses might lean toward Zoho, while those prioritizing ease of use and advanced integrations may find HubSpot more suitable.

If you find that ease of use and integration aptitude is one of your primary needs at the moment, then talk to Trio. Trio has qualified and specialized HubSpot developers who seek to empower businesses like yours. Discover how you can scale your business with HubSpot now!

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With over 10 years of experience in software outsourcing, Alex has assisted in building high-performance teams before co-founding Trio with his partner Daniel. Today he enjoys helping people hire the best software developers from Latin America and writing great content on how to do that!
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